Anybody remember the TV detective show from the ’70′s Lieutenant Frank Columbo?
A rumpled and unkempt police Lieutenant (played by Peter Falk) solving murders with a folksy and curious style of questioning that usually lead the ‘Bad Guys’ to believe that they were much smarter than this bumbling detective in a soiled rain coat with his annoyingly simple direct questions.
Lt. Columbo always asked GREAT questions that started with humble phrases like “Help me understand how…” or “Why would someone do that….” or “What would happen if….”.
For those of us from a Sales background, these are technically called ‘open probes’ for information. They’re meant to do two VERY important things in an interview that may seem so simple, as to appear obvious, but less than 10% of Candidates think to make this a key component of their interview strategy.
First Interview Goal : To leave the interview with a LIST of the organizations hiring criteria and hard business objectives for new role. As much information as possible, mainly what type of person will excel in the new role and what are the main business objectives for the role that the ideal Candidate will ultimately be hired & success measured upon.
First problem: 90% of Candidates ‘show up & throw up’ by launching into a detailed review of their Resume when asked the ‘tell me about yourself’ question.
The Employer has likely had your resume in their hands enough time to have read all this info anyway so why waste the time talking about 80% of your resume details?
Where things go wrong at this stage of the interview is because successful people, both Sales & Technical backgrounds, are usually incurable problem solvers. They want to jump on any problem or challenge with BOTH FEET and frequently interrupt the interviewer when they are really trying paint a picture of the role for you!
The Interviewer says they’re looking for a good Widget Implementer and the Candidate is OFF! Talking about what a great Widget Implementer they are. ie the old I’m Great, just ask me.
There’s a saying in Sales – two eyes, two ears, one mouth – use them in proportion.
If the Employer starts talking about the role or criteria for success, company history, goals – shut up, take notes and when there’s a break, you should thank them for their insight and then can either ask a) are there any other criteria they’ll be judging the Candidate upon and when they say no b) (here’s the Columbo strategy again) say “Mr. Client lets got back to the #1 job criteria you’ve said will be key in your decision, why is this a key requirement or what are the hard business reasons for this task/project the new hire will be expecting to excel at solving.
Strategy: Read the attached document in the Candidate section of this blog “Answering the – Tell me about yourself question” where you formulate a succinct ‘elevator pitch’ on who you are, as it relates specifically to the role you’re applying for. ie. I’m the best damn Widget Implementer in BC today, especially after having recently managed a $300M widget migration for IBM that finished 2 months ahead of schedule and $1m under budget. That’s why I’m here today Mr. Client – I understand from my due diligence on your firm, you’re the #1 Widget manufacturer out West and may be able to use a top implementer like myself. I’d like to hear your thoughts Mr. Interviewer on what skills and background you think the ideal Candidate should have…and why each is important to your business.
Having a dynamite & relevant answer to this common question, is one of the most important skills you work on repeatedly before an interview. Practice your response with family and friends for clarity & feedback.
My poor dog Joe now appears to know quite clearly that I am a senior IT headhunter focused exclusively on the top 25% of both IT professional talent AND the top 25% of employers-of-choice in the BC IT industry. I use my 30+ years experience in IT to bring great people to equally great companies! (Joe the Dog loves that last part
Don’t forget to wrap up your ‘pitch’ with a lead-in statement meant to get the Client talking about the role and/or the business benefits expected from the role.
Something appended to the ‘about me’ Widget pitch like above where you compliment the Clients #1 industry position and ask to hear more about the Interviewers own key criteria for the ideal Candidate. ie “and because I really enjoy the Widget industry and my role, Mr. Client. I’m really looking forward to learning as much as I can from you today about your criteria for success for this role.”
And FINALLY – here comes the Lt. Columbo…”Mr. Client help me understand what you are looking for in filling this role?” That’s right! A smart Candidate can look much smarter by asking the right questions while other Candidates are spending their golden 1st interview hour talking about one past project or aspect of their skills already in their resume.
Think about the next step in the hiring process after a well run meeting like this where you’ve followed this strategy vs. a normal shotgun blast of your resume/background/skills. With the latter more common scenario, you leave the interview hoping something resonates (or sticks) with the Interviewer and that they call you. Hope is NOT a strategy.
Alternatively, with the Columbo strategy you’ll have in hand, several sticks of dynamite!! You’ll have a) the more or less complete list of their Key Hiring Criteria and most importantly, you’ll know WHY they are hiring and what’s at stake for their business if they hire the RIGHT person (you maybe
. You’ll have that golden list of Reasons Why to align yourself to in your interview wrap-up and your all important follow up e-mail to them.
Think of the HUGE advantages you’ll enjoy! Your competition is sending a note thanking them for their time and the good coffee and if they really stand-out, reassuring the Employer they’re eager to ‘take the next step’.
Your follow-up email also will thank them for their time & coffee and then goes on to outline SPECIFICALLY AND IN DETAIL how you are a match to their 3-4 criteria and (here’s the killer) who you are going to specifically help them with their top 3-4 business problems for hiring their role, point for killer point.
If they’ve interviewed several Candidates, who do you think will stand out when they decide who to review of their Candidates for the next step?
There’s also the distinct possibility that you may decide not to pursue the role, based on all the extra information you’ll uncover this way. Likely avoiding a costly and embarrassing career decision you’ll have to explain for years to come on your resume, when interviewing for new role. Not fun.
As they also say in Sales, better a quick No, than a painful Maybe that drags on for months into silence. We’ve all had those ‘go silent’ experiences in applying for roles.
In summary:
- Always ask questions like – Why is this issue/requirement/background important? How is this affecting the business, your customers or other stakeholders? Is there anything else new & upcoming we should talk about?
- Have your Elevator Pitch tuned, practiced and ready to go! This is the professional you and if you can’t get excited about what you bring to the table for this role – then find another role that does get you jazzed. It’s everything!
- Seek first to understand. The interviewer may have an agenda, so be prepared to patiently answer their questions fully, succinctly & patiently like a normal interview. This is especially important when interviewing with HR vs. the Hiring Manager. HR may not know enough deep details about the role to answer your ‘open probes’ so be prepared most of the time to smile and help them ‘fill in their HR forms’ and get answers to basic questions.
- Get to the Hiring Manager and ask him what’s important to him, to his boss, to her organization, their Clients etc. and LISTEN! Take notes, don’t interrupt and when they’ve exhausted their list – go back and start asking WHY each item is important. You’re lighting the fuse to a dynamite interview wrap-up that will highlight your listening skills, your understanding of the role and your ability to grasp multiple important concepts and act on them. You’ll probably know 4 times as much as the next Candidate who interrupted the Hiring Manager who jumped in at the first criteria and started expounding their virtues and experience in this area without knowing …why?
They are selling themselves and don’t realize the Client is already sold on considering them or they wouldn’t be there for the interview right?
The Columbo strategy goes well beyond a resume review and the golden prize is : you leave with a) a clear understanding of the type of person they feel will be successful and b) an exact understanding of the top 3-4 business reasons they are hiring this new person in the first place – powerful stuff !!
Only then, can you make an informed eye’s-open decision to pursue this opportunity and if you do, you’ve got a 100% crystal clear vision of what’s expected of you and how they hope to see you succeed!! Isn’t this a better way to start the next important step in your career progression & job satisfaction….
…and you can thank a simple little Lieutenant who was just trying to understand why…..